Maharashtra Govt To Invest In Marathi Films : Maharashtra Cultural Affairs Minister Ashish Shelar

Mantralaya Times News Desk

The Maharashtra government announced plans to invest in modern, technology-driven Marathi cinema tailored for Gen-Z audiences. Cultural Affairs Minister Ashish Shelar stated that the state will act as a financial co-investor to reduce the production burden on filmmakers, provided a viable model for distribution and screen availability is established.

Key Goals of the Initiative Gen-Z Appeal:                                          Build a strong emotional bond with younger viewers, drawing inspiration from the audience connection seen in South Indian cinema.                                           Tech Integration:                  Encourage the use of artificial intelligence (AI) and high-end visual effects (VFX).                           Cultural Roots:                              Retain the core essence and identity of the Marathi language despite technological updates.          Ecosystem Growth:                Transform Mumbai’s Film City into a complete industry ecosystem supporting skill development and modern production infrastructure.